return to topLearn more about Supersmile

ET2 Lighting Professionals is the best place to shop for Supersmile products
Supersmile was founded in 1987 by current President and CEO, Lucia Smigel. Her husband, Dr. Irwin Smigel, whose achievements in aesthetic dentistry have been documented in a permanent exhibit unveiled by the Smithsonian Institute and National Museum of Dentistry, created the first whitening toothpaste to brighten the smiles of his first generation bonding patients in the mid 1980's. With his patients in mind, Dr. Smigel created the toothpaste as a small gift to keep their smiles white, strong and healthy between visits. Way ahead of the tooth whitening boom, Lucia expanded the brand into a twenty SKU product line. Today, under Lucia’s leadership Supersmile has become a celebrated line of complete oral care retailing in thousands of locations in over a dozen countries and is a favorite of celebrities world-wide.